A good friend of mine recently said, “If Google gives a presentation, 10 startups get killed.” This presentation by its daughter company feels the same. YouTube just announced a ton of features, and both I and other creators I spoke to are kind of confused, especially by the sheer amount of stuff they released. Nowadays, we’re used to companies milking every dollar and slowly rolling out the next feature while raising prices (looking at you, Apple). But this time, YouTube was like, “Here are 10+ features have fun!” Almost all of them are game changers in their own way.
YouTube is always evolving, but usually slowly. This feels like a big disruption to how things work or are going to work. Some features I’ve seen in beta, but others are completely new. Below is a quick overview of the features they mentioned.
AI & Creation Tools
- Edit with AI: Transforms raw footage into a first draft video.
- AI Voiceover: Available in English and Hindi in the YouTube Create app.
- Speech to Song: Turns dialogue from videos into catchy soundtracks for Shorts.
- New Visual Effects for Shorts: Adds motion, animates characters, stylizes, or adds objects.
- Veo3 and Shorts: Create high-quality video and sound from a text prompt.
YouTube Studio & Optimization
- Collaborations: Add up to five collaborators to a single video to increase discoverability.
- Ask Studio: Conversational AI partner for insights, analytics, and inspiration.
- A/B Testing for Titles/Thumbnails: Test up to three different versions for long-form videos.
- Inspiration Tab Updates: Dynamic home feed and data-driven deep dives on content ideas.
Live Streaming
- Simultaneous Vertical and Horizontal Streams: Stream both formats at once with a single shared chat.
- AI Powered Highlights: Automatically pulls parts of your live stream into Shorts.
- Practice Vertical Live Stream: Allows creators to practice before going live.
- Public to Members-Only Live Streams: Easily switch a public stream to a members-only audience.
Podcasts & Shopping
- AI for Video Podcasts: Automatically transforms video podcasts into engaging clips and Shorts.
- AI for Audio Podcasts: Generates customizable videos for audio-first podcasters.
- Automatic Product Timestamping: Products in videos are automatically timestamped.
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AI Product Tagging: Automatically finds and tags eligible products mentioned in videos.
See the full presentation video here. Let me know what you think.